Hi, I'm Kristin! I help businesses boost the power of their communications. People often know what they want to say, they just don't know how to say it. That's where I come in.
I have just the right words.
Before copywriting, my focus was marketing, e-commerce and CRM in the auto industry. I loved that world, but the writing was on the wall (pun intended)...when my company needed something written, I'd happily volunteer. Over and over.
Then in 2004, a friend at an ad agency in Milwaukee pointed out that my one-two punch of business experience and "way with words" was tailor-made for a career as a freelance copywriter. I jumped in with both feet and haven't looked back.
"You sound more like me than I do!"
That's my all-time favorite professional compliment, from a Fortune 500 executive whose corporate newsletter articles I ghostwrote. Music to my ears.
In addition to copywriting and editing, my writing background includes journalism experience with magazines, newspapers and websites in Appleton, Wisconsin, and beyond. Favorite writing topics include business, travel, parenting and humor.
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